THE NEW YORK LOTTERY:
THE PRICE IS RIGHT

The NYL partnered up with the oldest game show in American history to create a new scratch-off ticket.
So we told New York to “COOOME ONNNN DOWWWWN”

FACEBOOK LIVE

To let people know about the ticket, we hosted a game show of our own on Facebook Live.
It’s a long video, but watch the first minute and skip around. You’ll get the gist, and hopefully a giggle.
Shout-out to our hilarious announcer Bill Lobely, and our insanely talented multi-instrumentalist Robert Molinari.

 
 

RADIO

One of the most hammy parts of any Price Is Right episode is the the travel showcase.
So what would a travel showcase to a Lottery retailer sound like?