THE NEW YORK LOTTERY:
THE PRICE IS RIGHT
The NYL partnered up with the oldest game show in American history to create a new scratch-off ticket.
So we told New York to “COOOME ONNNN DOWWWWN”
To let people know about the ticket, we hosted a game show of our own on Facebook Live.
The rules were simple:
Our musician played The Price is Right on a variety of instruments, and our guests commented with the instrument’s names to win.
It’s a long video, but if you’re interested, watch the first minute and skip around. You’ll get the gist, and hopefully a giggle.
One of the hammiest parts of any Price Is Right episode is the the travel showcase.
What would a travel showcase to a Lottery retailer sound like?