THE NEW YORK LOTTERY:
THE PRICE IS RIGHT

The NYL partnered up with the oldest game show in American history to create a new scratch-off ticket.
So we told New York to “COOOME ONNNN DOWWWWN”

FACEBOOK LIVE

To let people know about the ticket, we hosted a game show of our own on Facebook Live.

The rules were simple:
Our musician played The Price is Right on a variety of common and obscure instruments, and our guests commented with the instrument’s names to win.

It’s a long video, but if you’re interested, watch the first minute and skip around. You’ll get the gist, and hopefully a few giggles.

 
 

RADIO

One of the hammiest parts of any Price Is Right episode is the the travel showcase.
What would a travel showcase to a Lottery retailer sound like?

AD: Antonia Luise Orol-Berligner
ACDs: Tyler Goenerka & Emily Salas
CDs: Jason Ashlock & Dom Baccollo
ECD: Matt Bisher
Shout-out to our hilarious announcer Bill Lobely, and our insanely talented multi-instrumentalist Robert Molinari.