T-MOBILE 5G Home Internet:
A WORLD OF STABILITY

In a market flooded with fleeting offers and lookalike products, T-Mobile 5G Home Internet stands out with one thing: stability.
You get award-winning service, dependable speeds, and more – with a price-lock guarantee.

We turned a simple banner ask into a nature-doc inspired Dynamic Creative Optimization video asset with nearly limitless combinations of RTBs that could be targeted to numerous consumers. What does all that mean? We designed an ad that could be chopped up and put back together however our clients wished…and sold it through with copious amounts of my finest elderly British gentleman accent.
Here are some of my favorite combinations:

DCO VERSION 1 - SIMPLE SETUP & PRICE

DCO VERSION 2 - WIFI MESH & CYBERSECURITY

DCO VERSION 3 - ENTERTAINMENT & SPEEDS & LIVE SUPPORT

My responsibilities: Campaign concept, script writing, campaign copywriting, client presentation, talent casting & direction, assisting film direction, film production & editing, music casting & direction.

AD: Dakota Ward
CD: Andrew Bernstein
PROD: Kelley Varga
Directors: Varsity