SPOT

Get lost, find every nook and cranny of this beautiful rock we inhabit.
When it all goes wrong, get found.

THE PRINT

Live. Laugh. Live to tell the tale.

 

THE RETAIL ACTIVATION

SPOT makes shopping at REI even more adventurous than usual, with a game that tests survival skills for coupons and a grand prize...if you survive.

THE OUTDOOR EXTENSION

Going outside is very exciting but humans are very forgetful.
These solar-powered vending machines provide all necessities for a successful venture into the wild, and up-to-date climate info.
A portion of proceeds are donated to park and trail upkeep.

Art Direction: Carey McKay