Nobody likes nasty.
Introducing Snapchat's first Massively-Multiplayer Augmented-Reality game: Purellify
On World Hand Hygiene Day (Yes it is a thing, I know it's ridiculous. It's on May 5th) the game launches as a face filter on Snapchat.
Players activate the filter to blast away the nasty around their city.
As they contribute to their city's Purellificaqtion, they unlock face filter upgrades.
A SnapMap takeover shows which cities are doing the most (cause who doesn't love a little competition?).
Nobody likes nasty, so fight it together.
Art Direction: kyleandrewchin.com