NEW YORK LOTTERY:
Collect ‘N Win LAUNCH

We created a launch campaign for the New York Lottery’s new rewards app.
It lets you scan tickets to win tickets to your favorite events.

The spot

How do you make a product demo relatable for New Yorkers?
You let a totally-normal-average-joe do the talking.

Fun fact:
THE GUY WHO PILOTED VELOCIRAPTORS IN JURASSIC PARK PILOTED OUR BASEBALL GLOVE.
Little Shev is forever stoked.

The radio

Scanning tickets to win tickets, what could that sound like?

My responsibilities: Campaign concept, film & radio script writing, campaign copywriting, client presentation, talent casting & direction, assisting film direction, film production & editing, music casting & direction, radio direction & production.

AD: Antonia Luise Orol-Berligner
CDs: Jason Ashlock & Dom Baccollo
ECD: Matt Bisher
Director: Conor Byrne