SUBWAY:
EAT FRESH REFRESH 2.0

Our first major gig at Dentsu was to refresh Subway’s “Eat Fresh Refresh” with a fresh cast of superstar athletes.

We wondered what it would look like if Stephen Curry, Simone Biles, Jimmy Garappolo, Derek Jeter and Rob Gronkowski
were all competing to talk about Subway “refreshing the refresh”, while Charles Barkley’s omniscient sarcasm ruled over all.

Then we made these.
Fun fact: These celebrities have busy lives or whatever so none of them were shot in the same place.

The SPOTS

THE VALUE & DIGITAL SPOTS

More fun things I got to make celebrities say.

My responsibilities: Campaign concept, script writing, campaign copywriting, client presentation, film production & editing, talent direction

AD: Jacob Schiappacasse
CDs: Jason Stefanik
ECD: Matt Ian
Director: Terri Timely