NEW YORK LOTTERY:
Collect ‘N Win LAUNCH

We created a launch campaign for the New York Lottery’s new rewards app.
It lets you scan tickets to win tickets to your favorite events.

The spot

How do you make a product demo for New Yorkers?
You let a regular New Yorker do the talking.

The radio

Scanning tickets to win tickets, what could that sound like?

My responsibilities: Campaign concept, script writing, campaign copywriting, client presentation, film & radio production, film & radio editing

AD: Antonia Luise Orol-Berligner
CDs: Jason Ashlock & Dom Baccollo
ECD: Matt Bisher
Director: Conor Byrne