NEW YORK LOTTERY:
COLLECT ‘N Win SEASONAL

Every year, hosting season fills our homes with festive chaos.
We were tasked to show New Yorkers they could make it easier with a new campaign for the Collect ‘N Win app.
We couldn’t say “holiday” for legal reasons.

The spot

You can’t change Aunt Sandra. You can change your fridge.

The radio

The sweet sounds of hosting season.

My responsibilities: Campaign concept, script writing, client presentation, film & radio production, film & radio editing

AD: Jacob Schiappacasse
CDs: Emily Salas & Tyler Gonerka
Director: Steve Miller